PeoplePoll Community Research

PeoplePoll offers a fresh approach to visioning and community-based research.

City staff or community outreach consultants typically run community meetings and visioning sessions. While the meetings might be successful in terms of “turn out” and eliciting reactions, the event facilitators are, by and large, not objective research professionals and so, the discussion may be biased and/or the reporting of results may be compromised.

Interpretation of data is just that... interpretation. If the people asking the questions and reporting the results are not objective, the end-user is likely not getting “the whole story.” That’s where PeoplePoll makes a difference. As experienced marketing research professionals, we can provide accurate, useful data and actionable reporting of results.

We believe that community meetings and visioning sessions should be conducted by a professional marketing research team.

Dealing with land-use and other issues that impact the community is expensive and time-consuming. If the methodology used in community research is flawed or the data is inaccurately interpreted, the results can be costly, especially in terms of the impact on the community. It is our philosophy that community research should be done right the first time. Accurate information will save clients time and money in the long run.

By utilizing a highly trained team of researchers, probing and thought-provoking questions, and an approach that marries traditional marketing research techniques with good old common sense, we can provide clients with more than the obvious — we can provide real insight.

Marketing research utilizes a variety of methodologies. A study can be customized depending upon the client’s needs. These methodologies include: one-on-one interviews, telephone surveys, web-based surveys, focus groups, “supergroups” and survey sessions using wireless data collection techniques.